{"id":1649,"date":"2023-11-21T15:09:48","date_gmt":"2023-11-21T15:09:48","guid":{"rendered":"https:\/\/gumy.eu\/novinky\/?p=1649"},"modified":"2023-11-21T15:09:51","modified_gmt":"2023-11-21T15:09:51","slug":"nexen-tire-spusta-novu-kampan-s-kervinom-brisseauxom","status":"publish","type":"post","link":"https:\/\/gumy.eu\/novinky\/nexen-tire-spusta-novu-kampan-s-kervinom-brisseauxom\/","title":{"rendered":"Nexen Tire sp\u00fa\u0161\u0165a nov\u00fa kampa\u0148 s Kervinom Brisseauxom"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-regular-font-size\"><strong>Spolo\u010dnos\u0165 <a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a> predstavila vizu\u00e1lny dizajn svojej kampane s medzin\u00e1rodne uzn\u00e1van\u00fdm haitsko-americk\u00fdm umelcom Kervinom Brisseauxom.<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/anvelonet.ro\/stiri\/wp-content\/uploads\/2023\/11\/nexen_logo.jpg\" alt=\"Nexen\" class=\"wp-image-1155\"\/><\/figure>\n<\/div>\n\n\n<p>     <\/p>\n\n\n\n<p>Z\u00e1kladom najnov\u0161ej kampane spolo\u010dnosti <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong> je slogan &#8222;M\u00e1me v\u00e1s&#8220;, ktor\u00fd vystihuje tri piliere zna\u010dky: m\u00f3dnos\u0165, inovat\u00edvnos\u0165 a starostlivos\u0165. Touto v\u00fdnimo\u010dnou kampa\u0148ou sa <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong> na eur\u00f3pskom trhu prezentuje ako m\u00f3dna, vzru\u0161uj\u00faca a inovat\u00edvna zna\u010dka. S\u00fa\u010das\u0165ou tejto strat\u00e9gie je Kervin Brisseaux, svetovo uzn\u00e1van\u00fd umelec, ktor\u00e9ho komiksov\u00fd \u0161t\u00fdl ilustr\u00e1ci\u00ed zah\u0155\u0148a vplyvy m\u00f3dy, hudby a \u010fal\u0161\u00edch aspektov popkult\u00fary.<\/p>\n\n\n\n<p>Spolo\u010dnos\u0165 <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong> predstavila dve kreat\u00edvne umeleck\u00e9 diela, ktor\u00e9 p\u00f4sobivo ilustruj\u00fa jedine\u010dn\u00e9 vlastnosti produktov zna\u010dky. Spolo\u010dnos\u0165 spolupracovala s renomovanou kreat\u00edvnou agent\u00farou Saint Elmo&#8217;s, ktor\u00e1 je zn\u00e1ma svojimi odborn\u00fdmi znalos\u0165ami v oblasti zna\u010dky, dizajnu, kampan\u00ed a tvorby obsahu, aby vytvorila jasn\u00fa a v\u00fdsti\u017en\u00fa vizualiz\u00e1ciu posolstva zna\u010dky s \u00fa\u017easn\u00fdmi umeleck\u00fdmi dielami.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2023\/09\/Nexen-Kervin-Brisseaux.jpg\" alt=\"Nexen Kervin Brisseaux\" class=\"wp-image-9911\" style=\"width:800px;height:auto\"\/><figcaption class=\"wp-element-caption\">Foto: Nexen<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u0160tylizovan\u00e9 zvierat\u00e1 v mot\u00edvoch kampane vzbudzuj\u00fa d\u00f4veru a hrdos\u0165. Farebn\u00fd dizajn vych\u00e1dza z v\u00fdrazn\u00fdch farieb zna\u010dky <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong>. Posolstvo kampane &#8222;jazdec bud\u00facnosti, pripraven\u00fd pre v\u0161etk\u00fdch&#8220; m\u00e1 pouk\u00e1za\u0165 na inovat\u00edvnu povahu zna\u010dky <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong>, ktor\u00e1 prekon\u00e1va hranice.<\/p>\n\n\n\n<p>&#8222;Spolupr\u00e1ca so spolo\u010dnos\u0165ou <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong> bola neuverite\u013ene pozit\u00edvnou sk\u00fasenos\u0165ou. Sp\u00e1ja n\u00e1s spolo\u010dn\u00e1 v\u00edzia vytv\u00e1rania inovat\u00edvnych kampan\u00ed, v\u010faka ktorej sme mohli do popredia dosta\u0165 umeleck\u00e9ho g\u00e9nia Kervina Brisseauxa,&#8220; povedal Stefan Sch\u00fctte, CCO spolo\u010dnosti Saint Elmo&#8217;s.<\/p>\n\n\n\n<p>DC Kim, viceprezident pre predaj a marketing spolo\u010dnosti <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong> Europe, povedal: &#8222;Ver\u00edme, \u017ee spolupr\u00e1ca s Kervin Brisseaux a Saint Elmo&#8217;s pos\u00fava zna\u010dku na nov\u00fa \u00farove\u0148. Spolo\u010dnos\u0165 <strong><a href=\"https:\/\/gumy.eu\/znacky-pneumatik\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a><\/strong> sa odva\u017euje by\u0165 in\u00e1, \u010do dokazuje na\u0161u priekopn\u00edcku \u00falohu v odvetv\u00ed pneumat\u00edk. S na\u0161imi presved\u010div\u00fdmi obrazmi chceme \u013eud\u00ed prekvapi\u0165, vy\u010dnieva\u0165 z davu a predstavi\u0165 NEXEN TIRE a jej produkty \u0161irokej verejnosti nev\u0161edn\u00fdm sp\u00f4sobom.&#8220;<\/p>\n\n\n\n<p>Spolo\u010dnos\u0165 pl\u00e1nuje roz\u0161\u00edri\u0165 svoju priekopn\u00edcku kampa\u0148 a komunik\u00e1ciu zna\u010dky na eur\u00f3pskom trhu. T\u00e9my kampane bud\u00fa umiestnen\u00e9 v r\u00f4znych marketingov\u00fdch aktivit\u00e1ch, online aj offline, aby zaujali predstavivos\u0165 spotrebite\u013eov v celej Eur\u00f3pe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-be-gyaz-s-kezel wp-block-embed-be-gyaz-s-kezel wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[NEXEN TIRE] Brand Film\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5ab1twO1RMk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>   <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/gumy.eu\/pneumatiky\/zimne-pneumatiky\/nexen\" style=\"border-radius:0px;background-color:#fdd814\" target=\"_blank\" rel=\"noreferrer noopener\">Nexen Zimn\u00e9 pneumatiky<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spolo\u010dnos\u0165 NEXEN TIRE predstavila vizu\u00e1lny dizajn svojej kampane s medzin\u00e1rodne uzn\u00e1van\u00fdm haitsko-americk\u00fdm umelcom Kervinom Brisseauxom. Z\u00e1kladom najnov\u0161ej kampane spolo\u010dnosti NEXEN<\/p>\n","protected":false},"author":1,"featured_media":1650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,87],"tags":[],"class_list":["post-1649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nexen","category-zimne-pneumatiky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nexen Tire sp\u00fa\u0161\u0165a nov\u00fa kampa\u0148 s Kervinom Brisseauxom - Novinky<\/title>\n<meta name=\"description\" content=\"Spolo\u010dnos\u0165 NEXEN TIRE predstavila vizu\u00e1lny dizajn svojej kampane s medzin\u00e1rodne uzn\u00e1van\u00fdm haitsko-americk\u00fdm umelcom Kervinom Brisseauxom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gumy.eu\/novinky\/nexen-tire-spusta-novu-kampan-s-kervinom-brisseauxom\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexen Tire sp\u00fa\u0161\u0165a nov\u00fa kampa\u0148 s Kervinom Brisseauxom - 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